A Daily Marketing Experience

October 29, 2009

Social Media: its role in Inbound Marketing

Filed under: Marketing — Ricardo @ 9:49 am
Tags: , ,

Finally Bing and Google announced that they have finalized agreements with Twitter to begin incorporating Tweets into their search engine results. Not only that, but Bing also will start incorporating Facebook Status Messages in its SERPs. According to PC Magazine “Only status updates that users have chosen to share publicly will be included in real-time search results. Microsoft has a stake in Facebook and an existing relationship, which might explain why Google is apparently not even trying to negotiate a similar arrangement.”

There is a beta version of this new social media search in Bing: bing.com/twitter

The important part of these announcements as a marketing professional is the, now more than ever, importance of social media as part of your overall inbound marketing strategy. Not only is it necessary to communicte with your customers and to promote content, but it has become yet another tool to generate traffic and leads.

It is hard to now how the search algorithm is going to be influenced by this new social media search, but what it is clear, is that in the near future being on top of the social media part of a company’s Online marketing strategy is going to be as decisive as the optimization of websites and the creation of content.


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