A Daily Marketing Experience

May 8, 2009

Prime Time in Internet

Filed under: Marketing — Ricardo @ 3:56 pm
Tags: ,

In traditional media, especially in TV and Radio, Prime Time has always carried out the biggest interest.  But when it comes to Internet does the same principle apply? is there a time slot where advertising should be focusing on? or maybe advertise during specific online activities?

A recent article by e-marketer shows what time and what activities are better suited to reach the online users of the UK. It is very important to point out how different age segments respond differently to ads depending on the time of the day. Additionally, attention to ads also varied based on the activities users were engaged in.

This is very interesting because theere are online marketers that advocate that there is no prime time in Internet due to the fact that you pay for exposure on a single item basis. In other words, you buy a specific number of impressions based on a number of parameters (ip, age, gender, etc), so in theory it would not matter if of all of the impressions are exposed at once or distributed in different days or hours.

I think this article shows that although you are paying for a finite number of ads, there could be a prime time not in terms of online usage but in terms of ad awareness.

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